What do Asian women want when they go for spa treatments?
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What do Asian women want when they get for spa treatments?
Are we all that different in terms of what we desire from a spa treatment? International spa institute Clarins Peel Spa reveals what their clients across the earth are asking for from their menu.
Clarins Skin Spa now occupies a 2,850 sq. ft. flagship on the fourth floor of ION Orchard. (Photograph: Clarins)
03 Mar 2022 06:30AM (Updated: 21 May 2022 11:58AM)
Spas, like fast food or fast fashion outlets, have become rather ubiquitous in Singapore these days. If you should have aching shoulders or a complexion that'southward looking the worse for wear, information technology's not that hard to find a place, whether in a mall or hotel, where you can get a rejuvenating facial or soothing massage.
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Even so, while we may accept plenty of choices, not all spas are built the same. The feel and pricing tin can vary vastly, depending on where you choose to caput. That is why those who are discerning prefer to get to one with an established name – and if you attempt to count how many of them you tin find hither, you'll realise that in that location are simply a scattering of gems that stand apart from the garden variety types.
Clarins Skin Spa is a familiar brand amidst these gems, having already been in Singapore for over 2 decades and built a reputation on its reliable torso and skincare product range. It used to be a signature tenant at Wheelock Place, merely has recently shifted beyond the road to a spanking new two,850 sq. ft. flagship on the 4th floor of ION Orchard, where it can at present offer clients the same Clarins bear on and efficacy in an enhanced infinite.
What place does the French skincare and body-care brand have in the Asian spa market, and what has won it and so many loyal Singapore customers over the decades? CNA Luxury gets the answers from the president of North America and Asia-Pacific, Clarins Group, Christophe de Pous.
UNIQUE Continuing
Even though Clarins was founded on body care, almost people know it first for its skincare products, before getting acquainted with its expertise in body slimming and contouring. A pioneer in body treatments since the 1950s, Clarins has, naturally, accumulated much knowledge and expertise in the field.
Besides creating products that are said to give remarkable results, it has too devised its ain massage technique. Known equally the Clarins bear upon, information technology's a tradition that is notwithstanding being continuously practised in spas by generations of its therapists.
NATURAL APPEAL
The brand's indelible popularity also lies in its institute-based philosophy to dazzler and botanical formulas that favour natural plant extracts over chemical ingredients. Says de Pous: "Fifty-fifty though we can see a blast in aesthetic surgery in Asia, we also noticed a stronger demand for natural treatments. Clarins has been an expert and leader in this aspect – with 100 per cent natural bestsellers like the Tonic Oil for the body and Blue Orchid Oil for the face."
REGIONAL TRENDS
"In Singapore and Asia, our clientele is highly educated [well-nigh peel and body care] and demanding when it comes to their skincare and spa experiences. That is why nosotros want to create a more luxurious spa surroundings, likewise as offer a wider range of treatments," he shared.
On the differences between Clarins' Asian spa clientele versus that in other parts of the earth, de Pous noted, interestingly, that in that location is lesser demand for cellulite treatments in Asia as compared to America and Europe. On the other paw, there are beauty pursuits that are of particular business organization to women hither – among them, achieving an "oval-shaped" face.
To accost this desire, the Clarins Skin Spa at ION Orchard at present offers the Lifting Shaper facial treatment, which helps refine and firm skin, as well every bit diminish a double chin, then as to achieve divers facial contours.
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And so AND Now
Despite these disparities, slimming and contouring treatments are generally as in demand today every bit they were back in the 1950s or any other decade in betwixt. And Clarins has consistently worked at upping their game in this respect, constantly developing and testing new formulas in social club to meet and exceed the growing expectations of customers everywhere.
"What has changed today is that we have clients coming from a much larger age range. Also, while the ladies' market place is very mature, we can see more and more than demand from men for specific face treatments," added de Pous.
Whether the aim of spa-goers is to have a slimmer face or more svelte figure, ane thing remains the same – what will keep them coming back are results that are visible and perceptible.
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/clarins-skin-spa-singapore-ion-orchard-177321
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